Traister Ventures, LLC provides four core services that include:

1) Education. Development of password protected membership sites with courses, tutorials, and other educational information about eCommerce, direct response digital marketing, mobile marketing and other related business functions and services.

2) Business Plans. Development of viable business plans and financial models focused on eCommerce in Business-to-Business (B2B) and Business-to-Consumer (B2C) applications. While these services can apply to many industries, much expertise and experience includes health, wellness and medical related products and services, consumer products, subscription based products and services, travel, insurance, home improvement and eCommerce. Plus, interest in emerging market niches such as drop shipping and retirement and senior care services.

3) Strategic Consulting. Consulting on business strategy involving developing viable direct response digital marketing campaigns from opt-in to sale for audiences that use desktop, laptop or mobile devices. Plus consulting on developing a functional CRM integrated with an automation system to help you speed up results. Consulting focusses on how you can minimize your customer acquisition costs and maximize Return On Ad Spend (ROAS) – revenue earned for each dollar spent on advertising.

4) Promotion. Create viable direct response digital marketing campaigns from opt-in to sale for your target audience. Services include developing a promotion strategy and creating persuasive content including copywriting, video, and design. Content Is King. Creative storytelling is what can differentiate your business from competitors in the minds of consumers. Traister Ventures can help you craft a story that compels customers to buy from you.

Plus building a CRM and automation system with measurable results – customized for client businesses. So you can run an innovative, practical, effective and cost-efficient operation that produces good financial results.

eCommerce (electronic commerce) is the buying and selling of goods or services using digital platforms like websites, apps, and marketplaces such as Amazon and eBay. eCommerce enables 24/7 business to consumer (B2C) and business to business (B2B) global transactions compared to physical retail that has more restricted days and hours of operation.

eCommerce encompasses a wide range of activities including digital marketing, electronic payments, fulfillment and supply chain management, making shopping accessible anytime anywhere provided you have a device that can connect to the Internet. eCommerce enables small businesses to operate with much lower fixed overhead costs compared to physical stores. Plus, it can be more cost-effective at reaching a more selective, yet larger target audience when integrated with viable direct response marketing strategies using digital media, educational content and persuasive messaging.

Marketing is an essential function of every successful business. Its goal is to help you attract and retain customers. It does this by delivering value to each contact to enable you to build a relationship with them.

Plus, marketing is both an art and a science because it blends creative storytelling and emotional connection (art) with data analysis, testing, and optimization (science).

While the ‘art’ requires intuition and creativity and delivers the ‘what’ and ‘how’ through compelling messaging, visuals, and brand experiences that resonate with consumers, the ‘science’ requires logic and provides the ‘why’ and ‘how much’ through data. Together the ‘art’ and ‘science’ of marketing can help you understand and influence human behavior, build brands, and drive measurable business results.

There are different types of marketing and terms that go with each. It’s vital you understand the difference so you can achieve the results you desire.

Historically there are two broad categories of marketing, each with a distinct goal and method of achievement. Brand marketing and direct response marketing. These two categories are just as strong today as they were more than a century ago. While these two categories are still the backbone of marketing today, digital marketing and content marketing have evolved into essential, data-driven strategies for reaching audiences in the Internet age.

Brand Marketing. Brand Marketing is focused on building awareness of your product(s) or service(s). It attempts to build long-term emotional connections with your audience through short snippets of storytelling, personality, brand identity and/or abstract ideas. It can be successful with a large budget and multiple impressions via advertising, including print, broadcast and cable tv, radio, digital, billboards and word-of-mouth formats. Results are hard to measure. Sales can occur months or years later. And its return on investment occurs long into the future. It’s rarely effective for most small businesses with exception of some types of retail stores.

Direct Response Marketing. Direct response marketing is focused on compelling the target audience to immediately act. This action could be to opt-in, buy, call, mail in, click here, download, etc. The results occur in the short term and are highly measurable for number and percent of leads, sales conversions, and return on investment. Direct response marketing can be applied in print and broadcast advertising and direct mail, or digital methods such as landing pages – such as those containing sales letters (text or video), order pages, webinars (automated or live), digital display and paid search ads, emails and SMS text messages. All size businesses in most industries can apply direct response marketing. And it can be ideal for small-sized businesses that need and want immediate results.

Digital Marketing. Digital marketing encompasses communicating your message via digital channels such as search engines, websites, social media, email and other digital types of media. It is not exclusive to either brand or direct response marketing. However, direct response marketing via digital media can be much less costly than through traditional media channels such as print or broadcast.

Digital marketing is an umbrella term that covers many tactics, including content and direct response, that focuses exclusively on electronic media. A key insight is that all direct response marketing that you perform online uses digital media, but not all digital marketing, such as a brand awareness blog post, is direct response.

Content Marketing. Content marketing is a specific tactic focused on educating and entertaining your audience in support of your overall brand and direct response efforts. Its purpose is to build relationships and loyalty over time. When used to complement direct response marketing, content marketing helps to build trust over time so your audience will more likely respond to direct response strategies in the future. Content can be in the form of blog posts, articles, reports, quizzes, webinars, social media posts, case studies, success stories and much more.

How To Get Best Marketing Results Fast. For most small businesses, direct response marketing is more practical with faster potential sales than brand marketing. While you can apply brand marketing in different forms of digital media, it’s best to invest in direct response marketing via digital media to achieve less costly, faster, more measurable results. Content marketing can augment direct response marketing by educating your target audience so they will be more likely to respond to your promotions. By implementing this strategy, you’ll be able to determine when to deliver the right promotional message to each contact at the optimal time, so you can boost sales results and maximize return on investment.

Traister Ventures, LLC was founded by Jeffrey Traister, an entrepreneur with over 30 years experience in business management, marketing and digital media. Jeff earned an MBA in Entrepreneurship and Marketing from the Karl Eller Center For The Private Market Economy at the University of Arizona with scholarship from the Association For Corporate Growth. He also earned a Master of Science from Columbia University College of Physicians & Surgeons Institute of Human Nutrition focused on biochemical and clinical research on the prevention and treatment of disease. And he earned a Bachelors of Arts with Honors in Chemistry, English & Drama from the University of Arizona.

Jeff started his career in product & marketing management. Then switched to the agency side with Interpublic, the world’s largest advertising firm. Later, as Vice President of eCommerce & Business Development for Internet Tradeline, he developed the business plan and helped raise $20 million in venture capital, partnered with banks and over 300 media companies and promoted ecommerce website solutions to thousands of businesses.

He’s worked with Roche, Pfizer, Kimberly-Clark Healthcare, General Electric, The Home Depot, DirecTV, MD Weight Loss, Tyson Amino Acids, Aatron Medical Services, SPI Nutritionals/ICN Pharmaceuticals, Neurim/LifeWell, Elsevier, VirtuOx, Veterinarian Insurance, Center for Trauma Counseling, Wagner Meters, and other start-up & Fortune 500 firms.

Three of his many achievements include:

1) Promoted a new travel product and gained national distribution in retail stores in over 300 airports and 500 hotels, including Marriott, Hilton, Hyatt and in every room throughout the Ritz Carlton chain in the United States.

2) Developed a digital marketing lead generation campaign to doctors along with promoting a new sleep apnea test for truck drivers to meet new transportation industry regulations, resulting in a 17.1% click to open rate and 24% conversion rate. Each of these results far exceeded industry norms.

3) Created a digital marketing campaign integrating email with two automated webinars promoting new types of insurance with goal to boost consultations. The results included a 33% response rate and 9% purchase rate providing the client with new customers they otherwise would never achieve. Considering the client retains each customer an average of five years, the Return On Investment for the campaign was 3,500%.