eCommerce and direct response digital marketing may look easy on the surface. But they are much more complex than meets the eye. That’s why having the right strategy can make the difference between success and failure.

The most important decision is the platform you choose to integrate your CRM, automation and eCommerce checkout process. Businesses that sell products with multiple sizes and other variables in which customers may buy more than one at a time can benefit from a shopping cart. But most other businesses that promote and sell a unique product or package of products and/or services are best suited to use order pages with persuasive content to keep the audience engaged all the way to closing the sale.

Other important decisions involving ecommerce strategy include the number and type(s) of payment options, coupons/discounts, social proof, loyalty rewards, and shipping and handling costs. In fact, shipping costs are among the most common reasons why shoppers decide not to buy. Nonetheless, a good eCommerce strategy can help speed up results.

Traister Ventures develops a viable digital marketing and eCommerce strategy that makes it easy for buyers and sellers to achieve a win-win outcome. Jeff Traister is an Ontraport Certified Expert who can help you build a CRM and automated marketing system to enable you to manage your business effectively and efficiently with potential for fast results.

Good marketing is the single-most, vital factor in determining sales outcome. While many companies focus on building brand awareness, the most successful ecommerce companies focus more on the target audience and customer journey from opt-in to final sale.

Content is king. Creative storytelling can help you gain competitive advantage by boosting sales conversion, increasing your Return On Ad Spend (ROAS) and lowering your customer acquisition costs.

Traister Ventures specializes in helping you to create campaigns with educational and persuasive content, design websites, landing pages, mobile apps and other marketing collateral, plus integrate this content into a marketing automation system customized for your business.

Regarding content, Jeff Traister is an AWAI Circle of Success Copywriter who can create persuasive messages via the following:
• Website & landing pages
• eMail letters
• Text messages
• Postcards and direct mail
• Digital advertisements, reports, quizzes, checklists, eBooks, reports and other types of lead magnets
• Public relations, including press release, media kit and online newsroom
• Sales conversion collateral, e.g. sales letters, video sales letters & automated webinars
• Content marketing such as e-Newsletters, videos, blog posts, podcasts, success stories & social media posts

Companies worldwide can have confidence in marketing content provided by Traister Ventures.

Ontraport is a leading CRM and marketing automation platform. Jeff Traister is an Ontraport Certified Expert since 2014 who can help you build a system customized for your business. Our services can help you with the following:

• CRM customized for your business for more efficient and effective contact management. It can include one or more databases to store contact information & purchase history, tags, email opens & clicks, landing page visits, form fills, custom fields for segmentation.
• Contact segmentation. With Ontraport, you can segment your database by tags and groups based on contact behavior and information in their record. So, you can send the right message to the right target at the right time to optimize results cost-efficiently.
• Visual Campaign Mapping, e.g. funnel maps & conversion reports. This feature can provide a huge ROI. That’s because you can know results of each-and-every campaign in real time, to help you make good decisions to optimize marketing results.
• Campaign Result Projections based on simulated changes in key variables to help you determine which variables to change in campaigns in a “what if” scenario.
• Lead Source Tracking with UTM variables. This information appears in the contact record after he/she opts in. So, you can quickly identify which lead sources & campaigns generate best response to help you manage your budget more efficiently.
• Lead Scoring enables you to rank contacts in response to actions they take after opt in and information inside their record. Lead scoring helps you know your best qualified leads. So, you can funnel them to the right sales conversion campaign.
• Mobile responsive landing page designer; you can publish using your registered URL. So, you can track site traffic and page visitors, then automate what happens next.
• Built-in system for email, SMS text messaging and postcards, so you can customize messages for each contact & send them out by step or date. Texting is faster and more reliable than email or print to get response. About 90% of people read text messages within 3 minutes of receipt, & it has 7 times engagement compared with email. You can create opt-in campaigns ideal for lead generation via direct mail & at live events and tradeshows with user texting in name & email address. Creating campaigns with multiple types of messages can help you boost response.
• Split-test campaigns with random assignment of up to 4 landing pages (sales letters) & 4 emails per campaign, so you can see which one(s) generate best results for high ROI.
• Customized order forms & shopping carts; order forms can yield higher closing rates.
• Automated generation of fulfilment lists that include each product order, so you can efficiently send it to your fulfillment center to ship out to your customers.
• Membership sites with password protection to deliver your coaching services, courses and other content.
• eCommerce with payment gateway and one page order pages with order form to effectively promote, sell and close more sales of your products and services.

A viable cost-efficient operations management strategy can help eCommerce companies to speed up results and maximize profits. As an Ontraport Certified Expert, Jeff Traister can help you not only build a CRM and marketing automation system that can optimize response from opt-in to sale but also integrate it with other technologies to help you manage your ecommerce business easier with less time and lower costs. These technologies may include:

• CRM
• Marketing automation system
• Payment gateway
• Website
• Inventory management
• Fulfillment
• Shipping & handling

Traister Ventures provides services that helps you understand key marketing and financial metrics for your ecommerce business. These metrics are an integral part of managing an ecommerce business. There are several metrics vital for earning an above average profit margin. These metrics include:

• Response rates (e.g. opt-in, sales conversion)
• Gross profit
• Gross Profit margin = (revenues – cost of goods sold)/(cogs)
• Lead acquisition costs
• Customer acquisition costs
• Inventory
• Operational costs
• Shipping & fulfillment
• Data reporting & analysis
• Risk assessment
• Advertising & promotion
• Return On Ad Spending (ROAS)
• Sales forecasting
• Net profit

Knowing the above financial metrics can enable eCommerce businesses to streamline activities that provide higher profits.